0401 – Building a List of Loyal Subscribers

There are some niche markets where it may not matter if you build a list of subscribers. For example, if someone is buying a tangible item such as a toy for their grandchild once every major holiday like Christmas and birthdays.

But with most niche markets, there are multiple selling opportunities, so that means you want to have the visitor’s name and email address so you can follow up with more tips and advice – as well as promotions to offer.

If you have a site on countertop blenders, for example, you can still promote things to this list that are relevant, if not specifically about the item they purchased. You can promote cookbooks, accessories, and other kitchen appliances they might be interested in.

What Can a List Do for You?

A list of subscribers means you don’t have to continue working hard for every single sale you get. If you fail to build a list, then you’re constantly shuffling around online trying to get traffic to your blog so you can earn a commission.

If you capture the name and email addresses from visitors instead, then you can simply blast out an email that informs and educates your subscribers about something, and maybe offers insight on an item they might wish to buy.

The only thing you have to remember is that it’s a privilege to be given access to someone’s email inbox, so you have to treat the subscribers wonderfully so that you aren’t seen as intrusive and annoying.