0701 – Developing an Info Product to Sell

Creating Your Own Product

Creating your own information product to sell as both a digital and printable book (in the case of order on demand options), is a great way to brand yourself as an authority figure and earn extra money!

People are always looking for information on a topic, and they want to buy from multiple sources – not just one. They’re looking for nuggets of information not found in other books, as well as different styles of presentation.

For example, have you ever ready a book that felt too stuffy for you? Maybe it was too technical or scientific. There are books on health topics that are like this, and there are the more consumer-friendly reads that speak in a more casual and conversational manner.

Personality goes a long way in setting you apart from the masses. For example, in the diet niche, you can find all sorts of info products, such as:

• Books that are slanted to scientifically explain what happens to your body when you consume different foods

• Books that are written in a drill sergeant manner to kick your rear into action and make you put down that donut and pick up a salad

• Books that are written from a loving standpoint that feel very emotionally motivating and gentle where it coddles you into loving yourself through the nutritional mistakes that you make

• Books that are humorous in nature and make you feel like you can relate to the situation and laugh about it, such as dealing with an uncomfortable naysayer in a funny way

So don’t worry about competition. Even mothers-to-be will gobble up dozens of parenting books before the baby is even born – and consumers usually want to invest in multiple viewpoints.

Decide on a Series Versus a Solo Book

There are two ways you can approach this. You can write a thorough, comprehensive book. Or you can divide your concept up into bite-sized pieces and write shorter books for each one of them.

A series often does well on sites like Amazon in the Kindle section. But you can do both if you want to. For example, you might have a big book on Reversing the Anti Aging Process and then smaller books on specific anti aging topics, such as:

• Preventing Dementia

• Keeping Your Mobility Intact

• Reversing Hearing Loss

• Diabetes Care for Seniors

…and more!