0201 – Picking a Profitable Niche

As a senior citizen, you have many experiences and interests that can serve you well in the world of Internet Marketing. Even without being a so-called “expert,” your years and insights make you an outstanding candidate to lead and instruct an audience.

When it comes to launching a career online, there are many reasons for pursing this type of career. You might just want a purpose in life – the ability to start over fresh and do something you love.

But for many seniors, income is a heavy factor in their decision to get into online marketing, so you’ll want to focus on a niche that combines personal satisfaction with income potential.

When you’re looking at a niche based on profits, first, consider whether there’s a large enough audience for it. If you go too narrow, it might be harder to make money. Make sure that it’s a niche or demographic that pays for information or tangible items, too.

Some niches lean heavily toward tire kickers – or people unwilling to pay any money for advice or tips. You can look on sites like Amazon or Barnes and Noble and see if people are buying books that explain the niche topic.

It’s even more profitable if you can find a niche that combines tangible and digital marketing. A digital product might be an ebook on “losing weight with smoothies” while a tangible product might be the blenders that make the smoothies.

Anti aging is a great niche that’s profitable and perfect for seniors to get into. People want to know all sorts of information – such as protecting your memory, getting fit, how to keep wrinkles at bay, and more.

Of course, think of the tangibles that go along with a topic like that – there are thousands of products for anti aging in the beauty and fitness categories. All you have to do is lead the way and guide them to the right products!