0604 – Making the Most Out of Your Blog Reviews

Promotions Versus Reviews

There’s a big difference between reviewing a product and simply promoting one. A review is where you actually have access to the product and you’re giving insight into your experiences with it.

In certain cases, it’s possible to review a product thoroughly with details and opinions, even if you haven’t held it or implemented it yourself. But in those cases, make sure your readers know what angle you’re speaking from.

A promotion is nothing more than the blast of a link and encouragement to buy something, even if you aren’t familiar with it – what benefits it offers, how it works, etc. Promotions should only be reserved for rare moments when you have full trust in the seller and you’re transparent about the fact that you haven’t had a chance to check it out personally, but you’re aware of the reputation of the seller.

Tips on Making the Most Out of Your Blog Reviews

Blog posts for reviews should be thorough. You want to cover benefits, drawbacks, features and more. Go into the various uses for the product and if possible, detail your own experiences.

In some cases, you’ll find reviews from others who have something negative to say. If this is a case where you have a solution for that problem, go ahead and discuss it (along with your advice on how to fix it).

Use a mix of text and video, but don’t forget to use images, too. Many vendors will allow affiliates to use banner ads that they create for you, or use the product image in your blog post.

Make sure you link using a text hyperlink as well as link the image to the product. You never know how your audience will attempt to click through and you want to cover all bases.

Some people focus all of their time on how long the blog post should be – is 400 words better, or 800 words? The correct answer is, as long as it needs to be. Don’t try adding fluff and filler, but don’t skimp on the information, either.