0204 – Merging Niches for a Broader Appeal

Another cool way to pick a niche is to merge topics. For example, anti aging and weight loss can be combined – or golf for fitness. You could merge things like gardening and stress relief, and that opens the door to all sorts of stress management and gardening products you could promote.

However, make sure there’s some sort of logical connection between the two. For example, don’t just stick cooking and anti aging on the same site. If you specifically want to share cooking for anti aging, with herbs and foods that turn back the clock, then that’s fine!

Or, don’t even merge niches – just keep it broad like, “Cooking” and then you can cover all sorts of cooking – cooking for:

• Weight loss
• 1-2 people
• Dinner parties
• Cooking for the Holidays
• Food allergies
• Picky eaters
• Crockpot cooking
• Grilling out
• Cast iron cooking…and so on

By keeping it broad, you never paint yourself into a corner with too few topics to discuss, and each blog post on your site serves as an entry point for someone to get to know you and your lessons.

Can you think of how you might want to define your niche in order to make it more appealing?