0205 – Drilling Down to Dominate a Narrow Niche

When you’re doing your initial planning, you might start out thinking in terms of a broad topic, like fishing or golf. But to some, it may seem overwhelming trying to teach all of that – or maybe you just have a specific or narrow interest in the topic.

You can decide to narrow down and position yourself as the go to person for a smaller demographic, searching for information that suits their needs, rather than everyone, everywhere.

So for instance, you could do a narrow site on:

• Bass Fishing
• Improving Your Short Game (for golfers)
• Raising Chickens (for homesteaders)
• Getting rid of (or minimizing) wrinkles
• Cooking for Diabetics

You can also start out with a broad site, see which topics you end up enjoying most, and branch off into smaller topics over time by building more websites. That way, if they’re all connected, your audience can easily find more good information shared by you in a similar topic.

For example, someone might come in on your anti-wrinkle site, and like what they see – so when they see a link back to your main anti aging site, they might click there and go read about whatever you have to offer in terms of information on fitness for aging individuals, brain health and more.

The great thing about brainstorming a good niche is that you have the opportunity to build as few or as many sites as you can keep up with. And if you get started with one and find out it’s not right for you, you can sell it or delete it and move on to something else.

If building multiple websites sounds like way too much work, another way to narrow down is to let the focus of your website evolve over time as you get feedback from your customers as to what topics are most important and how you can best serve them.