07 – Creating Engagement

While you are creating your content, you want to factor in ways to create engagement with your learners. There are many ways to accomplish that. Here are a few to consider.

• Create a sense of community by having a Facebook group just for your course students. This is where they can ask questions, encourage each other and get feedback from you.

• Create interaction with assignments. Creating tasks for your students to do each week helps create a personal experience and keeps them engaged.

• Check in with your students through email. Set up emails to send out at certain points throughout the course to check in with students. Ask how they enjoyed a lesson, what they learned or what they need help with.

• Have students answer questions in a provided workbook. They can then follow up with a specific lesson related to that question as well as in your community space.

• Use gamification to increase engagement and add a fun element to your course. Gamify your ecourse by using badges when students hit specific goals, challenges or make specific progress.

• Use social sharing to increase engagement. Award badges when students complete sections or modules. They can click on a “share on social media” button to show off their progress.

• Create quizzes for instant feedback. Create quizzes that motivate rather than make your students feel like their takin their college finals.

• Use compelling stories in your content. People are fascinated by stories. One way to do this is creating your course with a choose your own adventure feel where the learning modules aren’t sequential but based on individual needs.

• Create your course where the student is a character in the story and must follow clues throughout the course to find answers to problems.

• Be available to your students outside the course. Give them a direct line of contact with you for questions they have about the course. This can be email, social media, or some other form of communication.

Add extra value by offering:

• Free consulting
• Live Q & A calls
• Workbooks
• Templates
• Handouts
• One-on-One Time
• Group Access (set time & dates)

Implementing these strategies into your ecourse helps you can create an online course experience that engages students and may help them complete the course.

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