09 – Improving Your Course
Getting feedback is important to determine if any part of your ecourse needs improving. Feedback is essential for moving forward and can help you build valuable dialogue with your students.
Negative feedback is better than no feedback. When you don’t have any feedback, you don’t know what needs changing or where the problems exist in your ecourse. There are many advantages of getting feedback and many ways to get student feedback.
Benefits of Feedback
• Testimonials for your ecourse you can use to display in your sales copy.
• Showing you where your course needs improvement.
• Shows where students had trouble with a lesson.
• Shows where students received the most help.
• Let’s you determine which type of content works best for the ecourse topic.
Getting Feedback
• Create surveys for your students to fill out when they complete your course.
• Ask students for feedback in your Facebook group.
• Ask students for feedback in an email.
• Use headlines, titles, or phrases like:
o Take our short survey
o We would like to hear from you
o What did you think of the course?
• Ask each student to send in a summary of their experience.
• Monitor and respond to posts in your community during and after each training session.
• Send out post-course quiz about the training.
• Host a live feedback event where students give you feedback. You can do this on Zoom, Facebook live or any other video conferencing tool.
What to Ask
Here are a few things to consider when you ask for feedback, regarding the students’ experiences pertaining to this particular course. Include questions about the course’s structure, including sequence and flow, how engaging each section was and clear separation in the units.
1. Find out about the content. Were there enough audio and video files to make the topic clear? Was the content consistent and of high-quality? Was it easy to understand? Presented in and interesting way? Was the content in-depth or too technical to understand?
2. Ask about the delivery methods. Was it easy to navigate and find each section, materials, and units?
3. What about duration? Was it the right length?
4. Ask them to rate you as a trainer regarding your empathy, expertise, and your communication skills.
5. Were there technical issues that need to be addressed?
6. What about accessibility? Was it easy to log? What about the colors, content’s font size, and audio?
7. Ask if they enjoyed the gamification features. Why or why not?
8. Were their expectations met? Would they recommend the ecourse to others? Do they have suggestions on improvements?
Take the feedback you receive and use it to make improvements to your course. Be sure the feedback is viable and will help everyone. Don’t make changes if you receive them from a disgruntled student who didn’t do the work and finish the course. Once the improvements are made you can relaunch it for more sales.
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