12 – Freebie Seekers

There Will Always Be Freebie Seekers

Some people just can’t seem to help themselves from wanting to haggle down the price of anything from a used car to a piece of penny candy. They can be difficult to deal with and you can choose to send them to other sites – or use some special strategies to turn them into paying customers.

Freebie seekers are everywhere and in every line of business. They can test your patience and drain you of valuable time. No matter how wonderful your product is and how much effort you’ve put into it, the freebie seeker just seems to want it for nothing.

Actually, they may not be as concerned with price as with the value they’re getting for their money. If you can succeed in making them understand how your product can help them with their own business efforts, they can become your most loyal customers.

Try a Test-Drive

One way to turn a tire-kicker into a paying customer is to offer a free trial or introduction to the product before they move up to the next level (payment for the full product). Car dealers let you test-drive before you buy and books usually provide a summary of what the plot is on the back cover. The same theory works with information products.

Many times, a test-drive is all it takes, but there may be some freebie seekers who need a bit more prodding. Try offering extra tips and advice on how to use your product – tips they won’t find with other, similar products. Provide testimonials and other information that will help them feel more confident about purchasing the product.

You can also involve the customer in the price negotiation. For example, you may offer prices for different levels of information. A beginner with a small budget can purchase Level 1 and purchase Level 2 when he feels he’s ready and when he discovers how unique and helpful your product is.

Assume the Best

Assume at first that your freebie seeking customer is only looking for value in what they purchase and once they realize the worth of what you have to offer, they’ll happily pay the price.

But if the freebie-seeker begins to take up too much of your time and effort and you’re giving away too much – direct the person to other links and sites where he can download information or advice for free. It’s likely that the would-be customer won’t be satisfied with the quality or quantity of the free information and will return to your offer.