19 – Offer Great Products

Create Products That Will Convert

Conversion is one word you’ll hear often in the pursuit of wealth when you’re an entrepreneur. You have to create products that will covert to sales or you won’t be successful in your online ventures.

The best way to know if a new idea that could turn into an amazing product that will convert is to diligently research it. What is the competition doing along these lines – and has it been done before?

If it has been done before – was it done successfully, and can you do it better or make it different than other marketers? Check out forums and comments to see if someone has mentioned wanting or needing your product or service idea.

Sales Pages are Important

Remember to carefully think out your product pages. They will be the deciding factor on whether or not your traffic will convert. You’ve thought of the idea, taken time to work out a strategy and goals and then spent hard work and money on the idea, so give the customer a chance to be wowed.

The first look of the page has to provide the customer with a good experience. Then, the information needs to assure and motivate him or her to buy. One good tip from the experts is to de-clutter your page.

Cut out the frivolity that doesn’t tell your customer something about why he needs the product. Pictures and text that don’t really serve a purpose should be cut from the page – and keep the information simple and succinct.

Your customer likely doesn’t want to waste his time on reading or looking at stuff that doesn’t have a thing to do with the product, so get to the point quickly on your page. Make sure you include a call to action. Without that, the customer won’t know where to go next.

Always Keep Your Customer in Mind

With every page you create, you’re helping build your customers’ confidence in you and your product. Let them know you have their best interests in mind and be convincing about how the product is going to help them.

One element that’s essential when creating products that convert is to always give the customer an option if they choose to pass up the deal (such as a one time offer) at the present time.

You might offer a downsell that extracts part of the original offer – or show them something entirely different. You’ll be creating trust with the customer that you always have them in mind and want to help as much as you can.