13 – Steering the Tire-Kickers

Know Where to Direct Tire Kickers

One way to turn freebie seekers into loyal customers is to try to help them without giving away your own products. There are many informative blog posts and free reports you can direct them to for a download and when they want to level up, they’ll remember you as a helpful resource.

If your opt-in email lists contain freebie seekers who don’t add anything to your profit margin, quit paying to have them on your subscriber list. To weed them out, stress in your emails that you are creating a product or service for sale – and that it’s unique and informative.

Offering an introduction to a product and what it contains and how it will help is often a good way to push the tire kickers into a decision to buy. But there are some freebie seekers who won’t be satisfied no matter how much you give away.

Cultivate a Quality List

These are the ones you need to weed out for good – otherwise they’re a drain on your time and effort. Paring down your customer list is a good way to get rid of the tire kickers and save you money and time.

The quality of your list is actually more important than the quantity and can help you generate more sales on a regular basis. Target the people who are truly interested in what you have to offer and understand the value of what you’re offering and pamper these people on your list more than anyone else.

Gain Trust Whenever You Can

When you gain a freebie seeker’s trust that you’re honestly interested in helping them find their target product (even if it isn’t yours), they have the potential of becoming happy and loyal customers to you in the future.

Then, there are the tire kickers who are not at all interested in paying a fair price for a product or service – they’re only out for the free offers. After you’ve tried to help them and they still come back for more freebies, take them off your list and send them on their merry way with a list of free sites that might help them – like YouTube.

Clean Your List

Remember that the true sign of a freebie seeker is one who signs up for every free offer you have, but has no intention whatsoever of ever paying for anything and opts out as soon as they’re asked to pay.

Those people can cause you to become discouraged with your marketing campaigns and you can’t judge your efforts based on the feedback you receive from them.

Freebie seekers are attracted to the word “free” like bees to honey, so watch your wording, factor in the tire kickers in your marketing efforts when necessary and don’t waste too much of your valuable time catering to their demands.