FYMM

15 – Start Small and Level Up

One of the best sales strategies for online entrepreneurs is to begin your marketing strategy small and gradually level up to a larger package of information. For example, a $7 product will bring in people who want to see what quality you’re offering.

After they know your worth, it’s time to move up – offer an even larger and more informative package for $17, then $27 and perhaps throw in a recurring membership option as you raise your price to $47, $67, $97 or more.

Never skimp on the lower-priced package. This is where you’ll nurture your repeat customers and get them on board for other promotions, so do your very best on every product you offer.

It’s also easier to ask for a small payment than a larger one when it comes to a nervous mindset. As you get familiar with strategies to use to secure payment, you’ll build your confidence asking for larger amounts.

Customers Expect to Pay

Never think that asking for payment is pushy. It’s only pushy if you’re full of hype and don’t deliver what you promised. When you research the strategies of other marketers, you’ll find that many are somewhat shady in their dealings, while some are completely upfront and don’t promise you the elusive moon.

Learning how to sell – especially the best strategies to use online – will help increase your sales and let your customers (including the freebie seekers) know that you’re up front and honest.

Businesses are jumping on the bandwagon of using the level up technique. Offering a great product for an inexpensive price to bring in customers or get them to experience the quality you offer is a technique that most people will go for.

Don’t Be Afraid to Ask for Money

The fear of asking someone for payment is a problem with most beginning entrepreneurs – especially freelancers who hear “I could do it myself” from prospective clients.

But after you’ve gained experience and found the strategies that work best for you, you’ll move away from that fear and may begin to enjoy the selling process. As you move away from the fear of asking for payment, your business will begin to grow substantially and you’ll learn how to weed out the dreaded freebie seekers who aren’t about to spend a dime, but want everything for free.

Know What Your Products and Services are Worth

Research and learn all you can about how other marketing entrepreneurs ask for money in their online strategies. Some of these entrepreneurs started out the same as you and have now overcome their fears and gone on to business success.

Build confidence in yourself and your product by making sure you have a quality product – even though you may be selling it for a small cost. That will ensure repeat customers and a great business future.